Learn the seven universal story points all humans respond to, the real reason customers make purchases, and how to simplify a message so people understand it.
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Buy nowForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. This is the story of one of greatest partnerships in the history of science.
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Buy nowDistills the essence of Buddhist thought and practice, emphasizing the power of mindfulness to transform our lives.
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